In this slide, I am trying to figure iout which magazine institute would be better when publishing my music magazine. Both publishers are very well known and have published hundreds of magazine however, I need to think about which publisher helps benefit my targeted audience. Both these publishers have advantages and disadvantages for example the IPC media is based in the UK and sells about 350 million copies each year. IPC media also publishes the NME magazine meaning that if my magazine were to be published by IPC, I would have some competition with NME. However, when thinking about it, the NME magazine is a rock/indie mag whiles my magazine is an R 'n' B/ Hip Hop mag. This would mean attracting a wider range of audiences for the IPC publishings.
On the other hand, the Bauer media publishing is a German company based in Hamburg which operates in 15 countries. This publishing industry aims most of its magazines at the ABC1 class which are mostly women. This would be a disadvantage to my magazine as my magazine is aimed at young adults with enough money to buy it. If I was to put forward my magazine to this publishing company, I believe it would be turned down because of the genre of music and class its aimed at.
When comparing these two publishing industries together, I believe that the best publisher for me would be the IPC media industry. This is because I think my magazine would bring a new genre of music to their existing magazines and help attract more target audiences.
If you wish to know more about these companies, I have posted their links below.
IPC Media website : http://www.ipcmedia.com/
Bauer Media website: http://www.bauermedia.co.uk/
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