Side 6: Who would be the audience for my media product?

In this slide I will show who my targeted audience are and the characteristics that they might have. I will also try and explain why i chose to go for this particular group of audience.

First of all, I i aimed my magazine at young adults aged 15 to 22. I did this purposely as the information in my magazine would only interest the teenage population. I chose to aim my media product at middle/working class teens of both genders. To do this, i ensured that the price for my magazines wasn't to high. It had to be affordable. Aiming my magazine at upper class teens would have been pointless due to the informal language used in it. I used some slang in my magazine to benefit the working/middle class teens. I also constructed my magazine in a form that it only attracted R 'n' B lovers. The obvious thing that attracted my targeted audience was the image of the teens on my front cover. I did this to clearly state who i was trying to attract and what genre my music magazine was. I didn't bother aiming my magazine at older readers as i knew that there were other magazines around that were purposely aimed at the older generation. Knowing this, I focused all my ideas on the younger generation.