Music magazine plans

Music magazine (Front cover, Contents page, Middle page spread)

Pictures for Music Magazine

These are some of the pictures i took for my music magazine.

Power Point presentation for "Hammer Magazine"

Uses and Gratification

In our last lesson, we spoke about the use of the different ways that magazines help gratify its readers needs. They do this through the use of Escapism, Personal relationships, Personal Identity and Surveillance.

Denis McQuail's theory states how these methods work.

Escapism:

• Escaping or being diverted from problems
• Relaxing
• Getting intrinsic cultursl or aesthetic enjoyment
• Emotional release.

Integration and social interactions (Personal Relationships)

• Gaining insight into circumstances of others; Social empathy
• Finding a basis for conversation or social interaction
• Having a substitute for real life companionship
• Helping to carry out social roles
• Enabling one to connect with family, friends and society.

Personal Identity

• Finding reinforcement for personal values
• Finding models of behaviour
• Identifying with valued other (in the media)
• Gaining insight into ones self.

Information (Surveillance)

• Finding out about relevant events and conditions in immediate surroundings, society and the world
• Seeking advice on practical matters or oppinion and discussion choices
• Satisfying curiosity and general interests
• Learning, self education
• Gaining a sense of security through knowledge.  

I will be applying this theory to the Metal Hammer magazine.

In this blog, I will be studying how the "Metal Hammer" magazine gratifies its readers needs. I will be looking at how the the uses of Escapism, Personal relationships, Personal Identity and Surveillance helps achieve this.


Escapism

The Hammer magazine achieves this through the use of Posters. The posters in the magazine also helps attract its targeted audience. This magazine also includes a page targeted at the older readers. The inappropriate images of naked ladies and men on the back page distracts the reader from their daily routines. It also helps the reader escape into a different world of relaxation. The CD's included in this magazine also helps appeal to its readers and allows them to listen to their favourite bands.

Personal Relationships

This magazine also includes freebies such as dogtags that helps the reader feel like he or she belongs to a group wearing the same tags. This adds a sense of relationship between the reader and the magazine. The informations on the different rock bands also helps the reader feel like they are a part of the bands life and daily routines. A page in this magazine asks its readers to join them on facebook. This helps get the reader involved. The information on the different dates concerning giggs and festivals also helps the reader get involved.

Personal identity

This magazine also has a page selling clothes of the rock genre. This helps give the reader an identity due to the clothes they wear. There are also informations on different individuals in this magazine.

Surveillance

This magazine also includes:

• Upcoming Giggs
• Latest upcoming bands
• Latest fashions
• And also books coming onto the market.