Wednesday, 28 April 2010

Evaluation Conclusion

Overall, I am very delighted with the outcome of my Music magazine. I beleive i have learnt and developed my skills in using photoshop and other technologies. My blogs have always been up to date and hopefully they all look very proffesional. If I had the chance to improve on my music magazine, I would improve on my contents page as I feel it was the only page that lacked information and detail. But overall, I think my media portfolio came out great.

Slide 9: What have I learnt in the progression from my preliminary task to my finished music magazine?


In this slide, I looked back at my preliminary task and compared it to my finished music magazine. This would hopefully show the differences and also the skills i have gained whiles doing this task.

1. Heading: As you can see from my preliminary task,  my heading was not large enough to stand out from the page when compared to my finished media product. When looking at my preliminary task, its hard to tell what my heading was. Even though both headings blended with the colour scheme, you can see that the heading in my preliminary task looks like a copy and pasted image. This was because, back then i hadn't fully mastered the use of the text and feathering tool however, looking at my finished media product, you can see how i even managed to add an electrifying effect to the text.

2. Center image: In the front cover of my music magazine, I had one center image that blended very well with the magazine. I managed to enhance the colours of the image using Photoshop as this made the image the center of attention. When compared to my preliminary task, you can see how bad the quality of pictures were. I used too many images which looked like they were copy and pasted therefore taking your eye off the main image. Even the image that was supposed to be the center of attention was too fade to see. As you can see, I learnt my lesson and improved in editing my images.

3. Shapes: In my music magazine, I included shapes behind texts to help make them look unique. This was my first time trying this and i hoped it would work effectively. In my Preliminary task, I had no idea about this what so ever hence the absence of any shapes. This shows the new skills that I have learnt.

Overall, my preliminary task looked very unorganised and messy compared to my music magazine. All the texts and images seemed to blend in well while on the other hand, my preliminary task just looked like it was made by a 5 yr old child.

Slide 8: What have I learnt about technology from the process of constructing this product?


In this slide, I state the things that i have learnt whiles constructing this product. First of all, I have learnt to experiment with camera angles. Before starting this project, I would have taken a picture and just used it without thinking about what angle the camera was facing, whether that particular angle was effective or even whether the angle i was using had a hidden connotation and denotation. I also realised that my Photoshop skills had improved significantly. I was now able to feather an image, crop an image from another image and even merge photos together. Before, I would have thought that changing the colour of a persons clothing in a picture would have been extremely difficult, but now i can do it with ease using photoshop. I have also learnt to take a range of pictures and compare and analyse them to other pictures. Doing this has taught me to see things from different views and angles.

Slide 7: How would I attract or address my target audience?


To attract my target audience, I used large bold texts to catch their eye. This would have helped my magazine stand out from others. I will also make sure that i keep the same fonts in all my future magazines so that any one purchasing them in the future would recognise it easily. Another way that i attract my target audience is the price of my magazine. We all like cheap items, so i made sure that my magazine was affordable. I place the price of my magazine at the bottom right hand corner and had it in a white font hoping it would catch a reader's eye. As well as the cheap price of my magazine, I also included some freebies. Some of these free items included Cd's, Posters, tickets and many more. This would have hopefully interested my targeted audience and urged them to buy my magazine. I furthermore addressed my target audience by giving them the opportunity to enter in competitions that may give them more free items. This would keep them loyal to my magazine and have them coming back for more. Another way of attracting my targeted audience included giving them the opportunity to read exclusive interviews that were very rare. This would enable them to keep up to date with the latest gossip and hopefully get their friends reading my magazine as well. I also included advertisements of some of the latest albums coming out. As we all know teenagers like to find out information before every one else does, so including some of these advertisements would gradually attract their attention.

Other pages in my magazine also helped attract and address my targeted audience. As my magazine is mostly aimed at the younger readers, I decided to attract them by using informal language. For example, i included slang such as "slipping" slang for loosing your way. I purposely chose to use words that were regularly used within the teenage population. This would have made them feel at home when reading my magazine.


Side 6: Who would be the audience for my media product?


In this slide I will show who my targeted audience are and the characteristics that they might have. I will also try and explain why i chose to go for this particular group of audience.

First of all, I i aimed my magazine at young adults aged 15 to 22. I did this purposely as the information in my magazine would only interest the teenage population. I chose to aim my media product at middle/working class teens of both genders. To do this, i ensured that the price for my magazines wasn't to high. It had to be affordable. Aiming my magazine at upper class teens would have been pointless due to the informal language used in it. I used some slang in my magazine to benefit the working/middle class teens. I also constructed my magazine in a form that it only attracted R 'n' B lovers. The obvious thing that attracted my targeted audience was the image of the teens on my front cover. I did this to clearly state who i was trying to attract and what genre my music magazine was. I didn't bother aiming my magazine at older readers as i knew that there were other magazines around that were purposely aimed at the older generation. Knowing this, I focused all my ideas on the younger generation.

Slide 5: What kind of media institution might distribute my media product and why?


In this slide, I am trying to figure iout which magazine institute would be better when publishing my music magazine. Both publishers are very well known and have published hundreds of magazine however, I need to think about which publisher helps benefit my targeted audience. Both these publishers have advantages and disadvantages for example the IPC media is based in the UK and sells about 350 million copies each year. IPC media also publishes the NME magazine meaning that if my magazine were to be published by IPC, I would have some competition with NME. However, when thinking about it, the NME magazine is a rock/indie mag whiles my magazine is an R 'n' B/ Hip Hop mag. This would mean attracting a wider range of audiences for the IPC publishings.

On the other hand, the Bauer media publishing is a German company based in Hamburg which operates in 15 countries. This publishing industry aims most of its magazines at the ABC1 class which are mostly women. This would be a disadvantage to my magazine as my magazine is aimed at young adults with enough money to buy it. If I was to put forward my magazine to this publishing company, I believe it would be turned down because of the genre of music and class its aimed at.

When comparing these two publishing industries together, I believe that the best publisher for me would be the IPC media industry. This is because I think my magazine would bring a new genre of music to their existing magazines and help attract more target audiences.

If you wish to know more about these companies, I have posted their links below.

IPC Media website : http://www.ipcmedia.com/
Bauer Media website: http://www.bauermedia.co.uk/

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