The title of this magazine is "Hammer". This could connote or suggest that this magazine is loud, hardcore and violent. Knowing this, I would assume that it is mostly aimed at the older years maybe 16 years onwards. Jugding by the price £4.25, I would say that this magazine is aimed at the C1, C2, D classes. The price ensures that its easily affordable by the targeted classes. The gender interest for this magazine would be males as hardcore rock metal music are mostly associated to them. To be interested in this magazine, you would have to be a lover for screaming hardcore music.
The genre of this magazine is also shown through the layout of the front cover. The front cover is filled with violent images such as, explosions, guns , Bold colours and text. The front cover also had holes in them representing bullet holes. This is a way that also targets its audience and appeals to them. This magazine is also filled with freebies such as dog tags, free cd's and others. All these help attract the readers eye and appeal to its targeted audience.
Dog Tags: The use of the frere dog tags is very effective as every one loves a free object. The dog tags also shows the toughness that is linked to this magazine and its genre.
Free CD: The free cd also helps appeal to the targeted audience as this allows them to listen to their favourite bands for free. It also makes sure that the same audience buy the same magazine each month to get another free object.
Colours, text and images: The use of the colours and text also helps target its audience. For example the bold bright colours are linked to the heavy hardcore rock image. The use of the red could represent blood, while the use of the yellow could represent fire. All of these colours combined could represent hell. The image of the two men also targets its audience as they look like the typical hardcore image. All of these help attract the readers eye and makes it stand out from the rest.
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